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Kinesiology |
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KIN 432. Physiology of Endurance Performance
3.00
This course aims to provide students with an understanding of how to utilize endurance training to maximize athletic performance. Various factors that limit endurance performance and examine methods to overcome these factors will be explored. Emphasis will be placed on the role of seasonal periodization and program planning to maximize the long-term development of athletes. Supplemental factors that may also aid performance, such as equipment, nutrition, and ergogenic aids will be discussed. Prerequisites: KIN 302 & KIN 302L
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KIN 433. Exercise, Cardiovascular Disease and Ecg Assessment
3.00
This course is designed to provide students with a foundational information related to electrocardiography, diagnostic exercise testing and the effects of exercise on specific cardiovascular diseases. Prerequisites: KIN 302 & KIN 321L
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KIN 434. Ethical and Legal Issues
3.00
Crosslisted: SRM 434
This course is designed to introduce students to current ethical and legal issues of concern to professionals in sport, recreation and leisure studies. Students will examine the impact of these issues on organizational and managerial policies and decision-making.
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KIN 435. Marketing and Sales
3.00
This course will examine how promotional activities and sales efforts are closely intertwined and impact upon the success or failure of the sport and leisure industry. Particular emphasis will be placed on ticket sales and sport sponsorship. Prerequisite: SRM 335 AND MKTG 380
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KIN 436. Facilities and Event Management
3.00
Crosslisted: SRM 436
This course is designed to explore the principles of planning, design, and management of selected sport, recreation, and exercise facilities. The course will also cover the planning and management of special events. This will include budgeting, design, staffing, evaluation/assessment, crowd management and relative human resource management. Prerequisite: SRM 333
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KIN 450. Principles of Coaching
3.00
Concepts, competencies and principles of coaching as they relate to sports in general. Includes the personal and professional responsibilities of a coach.
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KIN 471. Practicum in Exercise Science and Leadership
3.00
A sequence of selected practicum experiences in Exercise Science and Leadership, which provide the student with supervised practicum experience. May be repeated in different settings. KIN 302 is the pre- or corequisite.
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KIN 472. Practicum in Sport and Recreation
3.00
A sequence of selected practicum experiences which provides the student with supervised practicum experience in Sport and Recreation Management. Prerequisite: SRM 241
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KIN 473. Practicum in Coaching
3.00
A sequence of selected practicum experiences in coaching, which provides the student with supervised practicum experience.
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KIN 474. Practicum in Sport Communications
3.00
A sequence of selected practicum experiences which provides the student with supervised practicum experience in Sport Communications.
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KIN 480. Student Teaching in Physical Education
8.00
A supervised teaching experience at the elementary school setting that provides teacher candidates with opportunities to experience the classroom environment, grow professionally, and develop their pedagogical skills. Teacher Ed Program Flag 03
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KIN 481. Internship in Exercise Science and Leadership
4.00 - 12.00
A full-time professional experience in Exercise & Leadership, which affords the opportunity to apply theory and methodology under qualified supervision from the cooperating agency and the university. Prerequisite: Successful completion of all professional courses. Prerequisites: Successful Completion of All Professional Courses (KIN 100 , KIN 202 , BIO 270 , BIO 290 , and CHEM 131 )
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KIN 482. Internship in Sport and Recreation Management
6.00 - 12.00
Crosslisted: SRM 482
A full-time professional experience which affords the opportunity to apply theory and methodology under qualified supervision from the cooperating agency and the university.
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KIN 483. Fitness/Spt Seminar
3.00
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KIN 490. Special Studies in Kinesiology and Recreation
1.00 - 3.00
Designed to give superior students in physical education an opportunity to complete independent study and/or research under faculty supervision. Prerequisite: Permission of the department head.
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Korean |
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KOR 101. Elementary Korean I
3.00 - 4.00
The fundamentals of Korean through listening, speaking, reading, and writing. Practice in pronunciation and development of comprehension. One hour`s work a week in the language lab.
If student has had two or more years of the language in high school he/she will not receive credit for the course.
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KOR 102. Elementary Korean II
3.00 - 4.00
The fundamentals of Korean through listening, speaking, reading, and writing. Practice in pronunciation and development of comprehension. One hour’s work a week in the language lab. If student has had two or more years of the language in high school he/she will receive credit for the course. KOR 101 or permission of the instructor is the prerequisite.
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KOR 231. Intermediate Korean I
3.00
A thorough review of grammar, vocabulary building, conversation, composition, and reading. A student cannot earn credit for KOR 231 after completing KOR 232 . Prerequisite: KOR 102 or permission of the instructor.
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KOR 232. Intermediate Korean II
3.00
A thorough review of grammar, vocabulary building, conversation, composition, and reading. Prerequisite: KOR 231 or permission of instructor.
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KOR 490. Special Studies in Korean
1.00 - 4.00
Special topics or independent studies in Korean.
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Latin |
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LAT 101. Elementary Latin I
3.00 - 4.00
An introductory course for students who intend to acquire only a reading knowledge of classical and medieval Latin. Systematic study of the fundamentals of grammar.
If student has had two or more years of the language in high school he/she will not receive credit for the course.
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LAT 102. Elementary Latin II
3.00 - 4.00
An introductory course for students who intend to acquire only a reading knowledge of classical and medieval Latin. Systematic study of the fundamentals of grammar. If student has had two or more years of the language in high school he/she will not receive credit for the course. LAT 101 is the prerequisite.
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LAT 231. Intermediate Latin I
3.00
An introduction to Latin literature. The further study of Latin grammar and the elements of Latin prosody are also presented. A student cannot earn credit for LAT 231 after completing LAT 232 . Prerequisite: LAT 102 or permission of the instructor.
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LAT 232. Intermediate Latin II
3.00
An introduction to Latin literature. The further study of Latin grammar and the elements of Latin prosody are also presented. Prerequisite: LAT 231 or permission of instructor.
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LAT 490. Special Studies in Latin
1.00 - 4.00
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Learning, Technology and Leadership Education |
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LTLE 150. Information in Contemporary Society
3.00
Concerns the individual`s need for information, especially that which will assist in solving problems related to everyday needs and interests and with the agencies and resources which can help to meet those needs. Will not count as social science course for teacher licensure.
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LTLE 332. Video Production
1.00
A basic understanding of the principles of video equipment along with skills in the use, set up and operation of editing applications.
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LTLE 336. Photography in Education
1.00
An introduction to the use and operation of 35mm SLR and digital cameras. Note: All needed equipment will be supplied.
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LTLE 339. Production of Computer-Based Material for Education
1.00
Creating educational material in a variety of media for computer-based presentations. Principles of creating visual messages will be examined.
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LTLE 370. Instructional Technology
3.00
Crosslisted: EDUC 370
Principles and procedures of a teaching/learning process designed to provide reliable, effective instruction to learners through systematic application of instructional technology. Includes selecting, producing, evaluating and utilizing nonprint media and equipment for application to instructional process.
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LTLE 372. Visual Literacy
3.00
This foundational course will cultivate the ability to evaluate and create conceptual visual representations. Students will practice the necessary critical attitude, principles, tools and feedback to develop their own high-quality graphics for learning and performance. Topics also include the impact of visual literacy on the learning process related to instructional design, instructional technology, and information presentation.
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LTLE 374. Photography for Learning
1.00
Students will develop a basic understanding of the principles of photography, including the use of related digital equipment and the 35mm SLR camera. Note: All needed equipment will be supplied.
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LTLE 375. Selected Topics in Media
1.00 - 3.00
An in-depth study of a narrowly defined topic or practice in media. May be repeated for credit when course content changes.
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LTLE 376. Video for Learning
1.00
Students will develop an intermediate understanding of the principles of instructional video design, production, and post-production editing including the use of related hardware and software. Note: All needed equipment will be supplied.
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LTLE 378. Web Design for Learning
1.00
Students will develop an intermediate understanding of the principles of Web site design including the use of html and design templates. Note: Server space will be provided for one semester. Students may move their Web sites to another server space afterward.
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LTLE 385. Foundations of Instructional Design
3.00
The purpose of this course is to apply instructional theory to the creation of instructionally sound education programs and materials.
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LTLE 470. Diversity and International Human Resource Development
3.00
The course prepares students for meeting the challenges presented by globalization and workforce diversity in HRD. Topics include the impact of increasing globalization and diversity on HRD and the workplace, cross-cultural communications, conflict resolution in diversity settings, global diversity management, ethics, and cross-culture leadership competencies. It examines and explores theories and techniques for dealing with institutional ‘isms’ (e.g. multiculturalism, sexism, ageism). Prerequisites: HRD 240 and HRD 245 , and must be an HRD or Educational Media minor.
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LTLE 475. Seminar in Leadership
3.00
Designed to provide senior-level students with the opportunity to face some of the dilemmas of leadership. Students will be encouraged to critically examine leaders and organizations to draw from real events the ambiguities of leadership. Course will involve extensive reading, case work and a range of guest speakers. Prerequisite: HRD 245
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LTLE 490. Special Study in Ltle
1.00 - 3.00
Designed to provide in-depth and up-to-date exposure to the topics/issues pertinent to human resource development and allow students to explore topics of special interest in human resource development.
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Management |
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MGT 305. Management & Organizational Behavior
3.00
A study of management functions, decision processes and human behavior in business organizations. Ethical and political considerations are addressed, as are behavioral science research and its applicability to understanding organizational behavior. Non-COB Majors, Junior Standing, and a cumulative GPA of 2.0 or greater are the prerequisites.
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MGT 320. Management of Innovation and Technology
3.00
This course focuses on technological innovation as a primary source of achieving and sustaining competitive advantage for established firms as well as start-ups. Students explore the current challenges facing business leaders in their attempts to build firms that can consistently and successfully bring technological innovations to market. The course provides students with opportunities to integrate creativity, innovation, and problem-solving processes. Innovation management includes topics such as technology strategy, fit between product strategy and business unit strategy, the psychology of discovery and invention, the entrepreneurial mindset, managing innovation processes and teams, and protecting innovation. Prerequisite: COB 300 and Management majors; or Departmental permission
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MGT 325. Project Management
3.00
This course focuses on the knowledge and skills needed to select, plan, schedule, evaluate, control, and complete a variety of complex projects that help achieve organizational goals. Students learn foundational concepts and current project management frameworks. Applying project management tools and techniques to workplace situations using project management software is emphasized. Prerequisite: COB 300 and Management majors; or Departmental permission
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MGT 340. International Mgt
3.00
A comparative analysis of management styles and organizational effectiveness across cultural boundaries and within other political, legal and economic environments. Prerequisite: COB 300 and management or international business major.
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MGT 357. Evidence-Based Decision Making
3.00
This course provides students with the opportunity to use research and data analysis to explore managerial and organizational situations, and to develop and practice empirically based decision making skills. Students will learn about evidence based management, an approach to decision making based on the best obtainable evidence and unbiased organizational facts. The course will help students to develop the knowledge and skills needed to identify, access, interpret, and use factual information and empirical evidence to be more effective decision makers and managers. Prerequisite: COB 300 and Management majors; or Departmental permission
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MGT 365. Human Resource Management
3.00
A study of employer-employee relationships in business and industry including personnel policies and methods; selection, placement, training and promotion of employees; and recent trends in employment practices. Prerequisite: COB 300 or PPA major (or minor), having completed PUAD 265 or PPA 265 .
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MGT 370. Quality Management
3.00
The application of statistics to the control of quality in planning, organizing, motivating and controlling quality. Application of models and distributions in statistical quality control, process capability, control charts, acceptance sampling and reliability. Emphasis is on the design, implementation and management of quality throughout the firm. COB 300 and junior standing are the prerequisites.
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MGT 372. Entrepreneurship
3.00
A survey of the field of entrepreneurship and entrepreneurs and their significance in the American free enterprise system. Emphasis will be on exploring the theoretical framework of the entrepreneurship process and the entrepreneurial personality. COB 300 is the prerequisite.
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MGT 375. Business Ethics and Social Responsibility
3.00
This course explores the nature of moral values, moral judgments, and ethical decision and behaviors in modern business organizations. Alternative perspectives of right and wrong will be considered. A highly interactive course, students will analyze and discuss ethics-related current events, case studies, real-world scenarios, and common ethical dilemmas in order to improve skills in recognition, understanding, and decision-making related to business ethics and social responsibility at various organizational levels. This course is open to students in any COB major provided they meet the course prerequisites. COB 300 is the prerequisite.
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MGT 390. Organizational Leadership
3.00
This course provides a foundation for understanding and applying leadership knowledge and skills at the individual, dyadic, team, and organizational levels. It enables students to better understand themselves and others, and utilize that knowledge to more effectively lead and manage in organizational settings. The course incorporates theory, cases, assessment tools, empirical evidence, and application-based exercises. Contemporary leadership theories and related frameworks involving values, attitudes, motivation, ethics, and group processes are used to foster leadership development. Prerequisite: COB 300 and Management majors; or Departmental permission
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MGT 398. Special Topics in Management
3.00
This course is designed to allow students to explore areas of current topical interest or to exploit special situations. Course content will vary with each offering. Consult your adviser for current course content. COB 300 and junior standing are the prerequisites.
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MGT 405. Topics in Management
3.00
This course is designed to allow exploration of areas of current topical or unique interest or to leverage special situations. Course content will vary. Consult your adviser for specific topics each semester when the course is offered. Course may be repeated for credit when topics vary.
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MGT 430. Team Management
3.00
This course focuses on the effective use of teams as a vehicle for accomplishing organizational work (e.g., solving complex problems). The course addresses a variety of team management issues such as designing and structuring work teams and reward systems, diagnosing team functioning and process problems, resource utilization planning, and interventions for improving team performance. COB 300 and senior standing are the prerequisites.
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MGT 450. Creativity and Innovation
3.00
Students will become aware of and develop their own creative potential while addressing the problems associated with building creative organizations and managing creative employees. COB 300 and senior standing are the prerequisites.
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MGT 457. Business Analysis & Consulting Fundamentals
3.00
This course provides an overview of business analysis, the consulting industry and the analytical practices used in the consulting process. Students explore the business analysis process, learning to identify and communicate the need for organizational change, and define solutions that maximize organizational value. Also, students examine the nature and purpose of consulting, explore careers related to consulting, learn consulting frameworks and methods, and develop an understanding of the consultant-client relationship. Prerequisite: MGT 357
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MGT 460. Employment Law
3.00
This course provides students with an in-depth understanding of federal regulations, court decisions, and public labor policies that influence employment decisions, employee and labor relations, and employee safety and health. Includes historical evolution of federal legislation relating to employment, the labor movement, and the emergence of public sector bargaining. Explores the impact of regulations, court cases, and union contracts on general business operations. Prerequisites: COB 300 and MGT 365 .
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MGT 462. Compensation, Benefits and Performance Management
3.00
This course focuses on the design of compensation systems as a means for effectively attracting and retaining workers, as well as the use of compensation as a performance management tool. Attention is given to the importance of both direct and indirect forms of pay and benefits. Case-based exercises are used as a tool to develop and apply relevant principles of compensation. MGT 365 is the prerequisite.
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MGT 463. Labor Relations
3.00
An examination of the field of labor relations including the evolution of the labor movement, the structure of unions, public labor policy and the emergence of public sector bargaining.
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MGT 466. Employee Training and Development
3.00
A study of training and development of human resources in organizations. Topics include design, development and evaluation of programs; adult Learners; adult development; and career development programs in organizations.
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MGT 467. Management Consulting
3.00
This course gives students applied management consulting experience. Students will learn how to best use human capital in firms, and how to establish and maintain relationships with consulting clients. MGT 365 is the prerequisite.
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MGT 468. Staffing, Succession Planning, and Hr Metrics
3.00
This course provides a study of staffing - how to identify the best candidates for a given job and how to identify and prepare future managers. Topics include planning, recruitment, selection, socialization of new employees, development of current employees, and succession planning. Additionally, there is an emphasis on the use of metrics - analytical tools that can be used to improve the quality of managerial decision-making about human capital. MGT 365 is the prerequisite.
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MGT 470. Acquiring and Developing Human Capital
3.00
This course provides an in-depth study and application of staffing concepts and practices, including how to identify, place, and develop the best candidates for a given position. Topics include workforce planning, recruitment, selection, training and development of employees, and succession planning.
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MGT 471. Entrepreneurship & Small Business Management
3.00
This course provides an in-depth examination of entrepreneurship and its impact and significance in the global economy, including a focus on small business. Students will learn theory and then apply it through experiential exercises and a number of different engagements. This course explores topics such as the entrepreneurial process, idea generation methodology, sources of funding, growth, succession planning, and exit strategies. Students engage in activities such as feasibility analysis, selection of appropriate entry and growth strategies, and firm valuation techniques. Prerequisite: COB 300 and Management majors; or Departmental permission
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MGT 472. Venture Creation
3.00
The formulation, financing and operation of new ventures by individual entrepreneurs and entrepreneurial teams will be explored. The course will include a group term project designed to give the students clinical experience in the venture creation process. COB 300 and MGT 372 or permission of the instructor are the prerequisites.
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MGT 475. Managing & Retaining Human Capital
3.00
This course provides an in-depth study of two major aspects of HR policy and practice: performance management and compensation systems. Students participate in applied exercises and projects that focus on best practices in performance management and performance appraisal systems. The design of compensation and benefits systems is studied as a means to effectively retain workers. Prerequisites: MGT 365 and Management Major
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MGT 480. Organization Theory and Design
3.00
Examines the theory and research underlying the design of complex organizations. Takes a macro approach to the study of organizations, placing particular emphasis upon the interaction between an organization and its environment and the impact that the environment has on organizational design, structure and processes. Prerequisite: MGT 340 , MGT 365 , MGT 390 AND SENIOR STANDING (90 HOURS)
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MGT 481. Negotiation and Dispute Resolution
3.00
The purpose of this course is to develop an understanding and effective improvement of participants’ skills in the areas of both business and interpersonal negotiations. Through case-based exercises, attention will be given to various strategies for negotiation including distributive, integrative, intra-organizational, and multi-lateral bargaining. Additional applications include how negotiation skills can serve as tools for conflict resolution in the workplace and broader life experiences. COB 300 and senior standing are the prerequisites.
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MGT 490. Special Studies in Management
1.00 - 3.00
Designed to give capable students in management an opportunity to complete independent study under faculty supervision. Prerequisite: Management major and senior standing; recommendation of the instructor and written permission of the director prior to registration. Prerequisites: Management major and senior standing (90 hours); recommendation of the instructor and written permission of the director prior to enrollment.
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MGT 490A. Special Studies in Mgt
3.00
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MGT 490B. Spec Studies in Mgt
1.00
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MGT 494. Management Internship
3.00
A course providing an opportunity to work in and with local industry to gain insight into the real side of modern management. Prerequisite: Management major and senior standing (90 hours); recommendation of the instructor, and written permission of the program director prior to registration. Prerequisites: Management major, senior standing (90 hours), MGT 365 , MGT 340 , or MGT 390 , minimum cumulative GPA of 2.8, recommendation of the instructor and written permission of the program director prior to enrollment.
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MGT 495. Human Resources Internsh
3.00
Internship in the area of human resource management as a generalist or in a specific area. Prerequisite: MGT 365, management major and senior standing; recommendation of the instructor and written permission of the director prior to registration. Prerequisites: Management major, senior standing (90 hours), MGT 365 , MGT 340 or MGT 390 , minimum cumulative GPA of 2.8, recommendation of the instructor and written permission of the program director prior to registration.
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MGT 498. Special Topics in Management
3.00
This course is designed to allow explorations of areas of current topical concern or to exploit special situations. Course content will vary. For current course content consult your adviser. Prerequisites: COB 300 and management major and senior standing (90 hours).
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MGT 498A. Special Topics in Management
3.00
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MGT 498E. Bus Ethics & Social Resp
3.00
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MGT 499. Honors
1.00 - 6.00
Year course. See catalog description entitled “Graduation with Distinction” and “Graduation with Honors.”
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MGT 499A. Honors
1.00
Year course. See catalog description entitled “Graduation with Distinction” and “Graduation with Honors.”
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MGT 499B. Senior Honors Project
2.00
Year course. See catalog description entitled “Graduation with Distinction” and “Graduation with Honors.”
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MGT 499C. Honors Thesis
3.00
Year course. See catalog description entitled “Graduation with Distinction” and “Graduation with Honors.”
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Management Science |
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MS 364. Decision Support Systems
3.00
Crosslisted: CIS 364
This course provides students with an understanding of computer-based information systems, which enhance the decision making capabilities of managers. Students will learn to extend the capabilities of Microsoft Office using Visual Basic for Applications and build decision support systems. Prerequisite: COB 291 with a B- or higher and Junior or Senior standing
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MS 490. Special Studies in Computer Information Systems or Management Science
3.00
An advanced course in information and/or decision sciences designed to give qualified students an opportunity to complete independent study under faculty supervision. Senior Standing
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MS 498. Special Topics in Management Science
3.00
An advanced course designed to allow exploration of current topics in decision sciences. Course content will vary. See your adviser for current content. Prerequisite: Permission of the instructor
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Marketing |
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MKTG 101E. Introduction to Marketing
1.00
An introductory seminar course designed to expose students interested in Marketing to current issues, trends, research, career opportunities, and company profiles within the industry.
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MKTG 380. Principles of Marketing
3.00
Deals with fundamentals involved in the marketing process; concerned with the functions, institutions and channels used to distribute goods and services from producer to consumer. Non-COB Majors, Junior Standing, and a cumulative GPA of 2.0 or greater are the prerequisites.
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MKTG 384. Integrated Mkt Comm
3.00
Course offers the student the theory, knowledge and applications relevant to the promotion mix. Since promotion is the communication aspect of marketing, knowledge and skills pertinent to promotional planning, analysis implementation and evaluation will be emphasized regarding advertising, personal selling, sales promotion and publicity. COB 300 or MKTG 380 is the pre- or corequisite.
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MKTG 385. Consumer Behavior
3.00
Deals with the behavioral science concepts of individual and group behavior of consumers. Stresses the application of buyer behavior research to marketing management. COB 300D or MKTG 380 is the pre- or corequisite.
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MKTG 386. Services Marketing
3.00
Application of marketing principles to the services sector. The course focuses on review of customer demand for and assessment of services; the employee/customer interface; services operation management; review of the services marketing mix; and development of marketing plans for service organizations. COB 300 or MKTG 380 is the pre- or corequisite.
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MKTG 388. Retail Marketing
3.00
Study of the institutions of retailing, retailing research, selection of store location and layout, retail organizational structure, and merchandise planning and management. Retail store image, promotion, retail pricing, retail strategy and retail trends will be evaluated. COB 300 or MKTG 380 is the pre- or corequisite.
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MKTG 391. Merchandising
3.00
To develop an understanding of the merchandising industry as a major segment of the global economy, including the history and growth of the retail/apparel industry. To understand the marketing of consumer goods, the market centers and global sourcing. COB 300 or MKTG 380 is the pre- or corequisite.
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MKTG 394. Buying Decisions
3.00
Deals with the fundamentals involved with retail buying, including policies, terminology, knowledge of markups, markdowns, inventory and stock turn, vendor negotiation, and pricing for profit. The student will apply mathematical formulas to create useful spreadsheets to understand and make profitable decisions. COB 300 or MKTG 380 is the pre- or corequisite.
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MKTG 405. Survey Research
3.00
This course covers techniques and principles, skills and activities that are required to conduct an effective survey project. The course will cover survey planning, survey methods, sampling, survey instrument design, data collection and analysis, and survey reporting. Survey findings are linked to future marketing decision making. Prerequisites: COB 300 and MKTG 385
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MKTG 430. Professional Selling
3.00
Provides an understanding of many aspects of personal selling including preparing for selling, selling techniques and the role of selling in our society. COB 300D or MKTG 380 is the pre- or corequisite.
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MKTG 440. Retail Strategy and Buying
3.00
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MKTG 450. Business Marketing
3.00
An analysis of the policies and procedures in marketing to business buyers. The course provides emphasis on special problems connected with the segmentation and target marketing, purchase, distribution, promotion, and development of business-to-business goods and services. COB 300 or MKTG 380 is the pre- or corequisite.
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MKTG 460. Global Marketing
3.00
A study of the marketing concepts and analytical processes in global marketing operations. Emphasis is placed on finding, analyzing and using data in order to determine comparative differences in markets, marketing functions and the legal, socioeconomic and cultural considerations necessary for marketing. COB 300 or MKTG 380 is the pre- or corequisite.
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MKTG 465. Crm Technology for Sales Professionals
3.00
The objective of this course is to introduce students to customer relationship management (CRM) technologies used in professional selling. Students will investigate sources of customer data, data management technology, and the use of customer information for professional selling. The course develops technology skills applicable in carrying out sales strategies. Corequisite: MKTG 450 ; Prerequisite: MKTG 430
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MKTG 466. Advanced Professional Selling
3.00
The purpose of this class is to build on the selling skills first learned in MKTG 430 . It will focus on enhancing existing skills and learning new ones in order to even better prepare students for a successful career in sales. In addition, students may be selected to compete in regional or national sales competitions during the semester. Prerequisite: MKTG 430
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MKTG 470. Strategic Internet Mktg
3.00
Studies the culture and demographics of the Internet and examines online business strategies. Students will learn the hardware and software tools necessary for Internet commerce, identify appropriate target segments, develop product opportunities, price structures and distribution channels over the Internet and execute marketing strategy in computer mediated environments. Prerequisite: (COB 300 or MKTG 380 ) and (MKTG 384 ); or, permission of instructor.
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