Sep 07, 2024  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 385. Consumer Behavior

3.00
Deals with the behavioral science concepts of individual and group behavior of consumers. Stresses the application of buyer behavior research to marketing management. COB 300D  or MKTG 380  is the pre- or corequisite.