Dec 27, 2024  
2016-2017 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Message from the President
  University Calendar
  About the University
  Admissions
  Colleges
  Degrees Offered
  Programs of Study
  Course Descriptions
  Academic Policies and Procedures
  Student Services and Learning Resources
  University and Post-Graduate Resources
  Tuition and Fees
  Financial Aid, Scholarships and Student Employment
  University Faculty
HELP
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 385. Consumer Behavior

3.00
Deals with the behavioral science concepts of individual and group behavior of consumers. Stresses the application of buyer behavior research to marketing management. COB 300D  or MKTG 380  is the pre- or corequisite.