Dec 26, 2024  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 384. Integrated Mkt Comm

3.00
Course offers the student the theory, knowledge and applications relevant to the promotion mix. Since promotion is the communication aspect of marketing, knowledge and skills pertinent to promotional planning, analysis implementation and evaluation will be emphasized regarding advertising, personal selling, sales promotion and publicity. COB 300 or MKTG 380  is the pre- or corequisite.