Jun 28, 2022  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.B.A.

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Degree and Major Requirements

Marketing majors conform to the general structure of the B.B.A. degree program. The B.B.A. degree in marketing requires a minimum of 120 credit hours of undergraduate course work.

Degree Requirements

Required Courses

  • General Education  requirements 41 Credit Hours 1
  • B.B.A. lower-level core courses 27-28 Credit Hours 2
  • B.B.A. upper-level core courses 18 Credit Hours
  • Marketing major requirements 27 Credit Hours
  • Electives 7-13 Credit Hours 
Total: 120 Credit Hours


1 The General Education  program contains a set of requirements each student must fulfill. The number of credit hours necessary to fulfill these requirements may vary.

Major Requirements

Students planning to major in marketing must complete the 27-28 hour, lower-level B.B.A. core requirements (see the College of Business  section for the list of courses) prior to enrolling in upper-level B.B.A. core and marketing courses. Upper-level courses normally begin in the first semester of the junior year. The lower-level core curriculum should be completed during the first two years of study along with most of the university General Education curriculum. Failing to complete all lower-level core requirements on time will delay enrollment in upper-level core and major courses. The following upper-level B.B.A. core courses are required: COB 300A , COB 300B , COB 300C , and COB 300D COB 318 ; and COB 487 .

Marketing Curriculum

The marketing curriculum consists of 27 credit hours in marketing. The required courses equip students with the knowledge and skills all marketers should have. Elective courses allow students to pursue areas of special interest and prepare for specific career tracks in marketing. Students may choose to complete an optional concentration in Professional Sales  or Digital Marketing .

Required Courses

Concentration and elective courses 12 Credit Hours

Total: 27 Credit Hours

B.B.A. Core Component

B.B.A. Lower-Level Core Component

B.B.A. majors must complete all of the B.B.A. core components as part of their degree program. The following courses comprise the B.B.A. Lower-Level Core Component:


1 MATH 220  may be substituted for COB 191 .
2 COB 191  or equivalent and MATH 205  or equivalent are prerequisites for COB 291 .
3 Calculus is required but not used in calculating the B.B.A. core GPA. MATH 235  is preferred for Finance majors. 
4 COB 241  must be taken before COB 242 .
5 COB 242  is a prerequisite for COB 300 but is not used in calculating the B.B.A. core GPA.
6 All four COB 300 courses must be taken during the same semester.
7 COB 300 is a prerequisite or corequisite for COB 318 . COB 318  is a prerequisite for COB 487 .
8 COB 487  must be taken during the senior year.

Marketing Required Courses

Core Courses: 15 Credit Hours

  • MKTG 384. Integrated Marketing Communications 3.00
  • MKTG 385. Consumer Behavior 3.00
  • MKTG 430. Professional Selling 3.00
  • MKTG 482. Marketing Analytics 3.00
  • MKTG 485. Marketing Management 3.00

Recommended Schedule for Majors

Marketing majors should follow the course schedule below to complete the final two years of their program. It is possible to deviate from this schedule but care must be taken to ensure that all course prerequisites are met.

Third Year

Fourth Year

First Semester

  • 3.00
  • Required marketing courses not completed junior year 3 Credit Hours
  • Marketing electives 9 Credit Hours
  • Electives 1-6 Credit Hours as needed

Second Semester

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