Jun 28, 2022  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 455. Sales Leadership

Sales leadership guides students through the various leadership styles and the adoption of the appropriate leadership style for various contexts.  The use of sales management skills, coaching and mentoring in a professional sales environment are covered. The course includes experiential use of these skills by providing the opportunity to lead a team of students enrolled in MKTG 430 . Prerequisite: COB 300 and MKTG 430 , or permission of the instructor.