Nov 22, 2024  
2020-2021 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Message from the President
  University Calendar
  About the University
  Admissions
  General Education: The Human Community
  Degrees Offered
  Colleges
  Academic Departments
  Programs of Study
  Course Descriptions
  Academic Policies and Procedures
  Student Services and Learning Resources
  University and Post-Graduate Resources
  Tuition and Fees
  Financial Aid, Scholarships and Student Employment
  University Faculty
  Publishing Statement
  Your Right To Know
  Non-Discrimination Statement
  Archived Catalogs
HELP
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 465. CRM Technology for Sales Professionals

3.00
The objective of this course is to introduce students to customer relationship management (CRM) technologies used in professional selling. Students will investigate sources of customer data, data management technology, and the use of customer information for professional selling. The course develops technology skills applicable in carrying out sales strategies. Prerequisite: MKTG 430 .