SCOM 461. Public Relations Campaigns

Credits 3.00 PeopleSoft Course ID 006989 Grading Basis GRD

This is the capstone course for the public relations program of study. Students further their theoretical understanding and practical skills in the processes of research, planning, communication/action and evaluation by conducting campaigns for specific organizations. Prerequisite(s): SCOM 362 , one advanced research method course (SCOM 381 , SCOM 383 , SCOM 385 , SCOM 386 or SCOM 388 ), and one public relations context course (SCOM 363 , SCOM 365 , SCOM 369 or SCOM 460 ).