May 25, 2026  
2025-2026 Undergraduate Catalog 
    
2025-2026 Undergraduate Catalog

SCOM 385. Qualitative Research Methods


Credits 3.00 PeopleSoft Course ID 011744 Grading Basis GRD


Study of interpretive approaches to communication research using a variety of qualitative research methods, including field observation, qualitative interviewing, focus groups, narrative analysis and discourse analysis. Students will plan and conduct an exploratory qualitative study, prepare a written research report including a literature review and make a research presentation. Prerequisite(s): SCOM 280 .