SCOM 388. Campaign Research Methods

Credits 3.00 PeopleSoft Course ID 013622 Grading Basis GRD

The study of research methods in various communication contexts. Emphasis is on ability to use research methods at various stages of communication planning including background research, primary research, strategic planning, monitoring and evaluation. Students will be expected to conduct an original research project and present findings in a paper and/or oral presentation. Prerequisite(s): SCOM 280 .