SCOM 460. Public Relations Management

Credits 3.00 PeopleSoft Course ID 008606 Grading Basis GRD

This course offers intensive study and research of advanced communication management skills, theory and principles using case and field studies. Special attention is given to systematic and ethical management of communication and action affecting an organization’s internal and external publics. Prerequisite(s): SCOM 260 ; fully-admitted SCOM major enrolled in the public relations concentration.