SMAD 443. Creative Advertising Campaigns

3.00
Study how to develop a creative advertising campaign across a range of traditional and new media. Examine the creative process including conceptualizing, brainstorming, idea generation, copywriting, and design layout. Emphasis on using creativity as a foundation to develop and sell the big idea. Focus on the stages of creative inspiration, concepts of the creative process and roles/functions of creative professionals in advertising, culminating in a creative advertising campaign. Prerequisites: SMAD 342 or permission of instructor.