Jul 30, 2025  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

SMAD 342. Elements of Creative Advertising

3.00
Introduce fundamentals of advertising message design and content production for traditional and new media. Examine common questions associated with producing content (i.e., functions and basics of design, for print, broadcast, and online venues). Focus on characteristics of effective messages across media, and developing professional production skills to produce diverse creative pieces. Emphasis on ethical and legal issues. Prerequisites: SMAD 201 , SMAD 202 , SMAD 242  and SMAD 252  or permission of instructor.