Apr 27, 2024  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

SMAD 442. Functions of Corporate Communication

3.00
Examines how corporate communication functions (internal communication; investor, government, and media relations; corporate responsibilities; and crisis communication) are integrated in organizational objectives. Emphasizes strategic planning, message design and production, implementation/evaluation of new media technologies, research and current trends. Reviews responsibilities, duties, and legal/ethical standards in corporate communication issues. Prerequisites: SMAD 341  or SMAD 342