Apr 27, 2024  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

SMAD 252. Copywriting for Advertising

3.00
Study the principles and practices of developing creative copy for advertising. Examine how to solve client problems by writing persuasive stories. Focus on writing scripts for TV and radio commercials, print ads, headlines, taglines, jingles, web copy, out of home ads, new media, and social media. Emphasis on editing, researching, and writing creative briefs and strategic plans. Prerequisites: Admission to the SMAD major and Creative Advertising concentration; Pre/Corequisite: SMAD 242