Media Arts and Design, Creative Advertising Concentration, B.S.

This professionally oriented concentration provides students with the knowledge and skills to create and manage advertising programs emphasizing new media. In addition to the theoretical concepts underlying advertising, students learn strategic creative writing, effective message design, and media production. Students also learn strategic planning, implementation and evaluation of new media technologies, and research and analysis of current trends and applications. The program reviews ethical and legal issues involved in the creative advertising process and the use of new media. Students planning careers in creative advertising should obtain a broad liberal arts education to better understand the characteristics that make the diversified communication process effective across various media and organizations.

Degree and Major Requirements

A student must complete a minimum of 36 SMAD credits. In addition to courses in the School of Media Arts and Design , students must complete at least 78 non-SMAD credits.

Degree Requirements

Required Courses

General Education 41 Credit Hours ¹
Quantitative requirement 3 Credit Hours ²
Scientific Literacy requirement 3-4 Credit Hours ²
University electives 36-37 Credit Hours
Major requirements 36 Credit Hours

Footnotes

¹ The General Education program contains a set of requirements each student must fulfill. The number of credit hours necessary to fulfill these requirements may vary.
² In addition to course work taken to fulfill General Education requirements.

Total: 120 Credit Hours

Major Requirements

Core Requirements

SMAD 101. Intro to Med Arts & Dsgn 3.00
SMAD 201. Fund Skills in Media Arts and Design I 3.00
SMAD 202. Fundamentals Skills in Media Arts and Design II 3.00
SMAD 301. The Media Arts: Culture By Design 3.00
or
SMAD 301L. The Media Arts: Culture By Design 3.00
SMAD 400. Senior Assessment in Media Arts and Design 0.00

Footnote

¹ Students may receive SMAD credit for either SMAD 301 or SMAD 301L , but not both.

Choose one of the following concentrations: 24 Credit Hours

Converged Media
Creative Advertising
Digital Video and Cinema
Journalism

Total: 36 Credit Hours

Concentration Requirements

Course Requirements

SMAD Core Requirements 12 Credit Hours
SMAD 242. Introduction to Advertising and New Media 3.00
SMAD 252. Copywriting for Advertising 3.00 ¹
SMAD 342. Elements of Creative Advertising 3.00
SMAD 443. Creative Advertising Campaigns 3.00

Footnote

¹ This course fulfills the College of Arts and Letters writing-intensive requirement for the major.

Choose one of the following: 3 Credit Hours

SMAD 330. New Media Law 3.00
SMAD 370. Mass Comm Law 3.00

Choose one of the following Applied Skills courses: 3 Credit Hours

SMAD 210. News Reporting and Writing 3.00
SMAD 220. Copy Editing 3.00
SMAD 225. Photojournalism 3.00
SMAD 305. Special Topics in Media Production 3.00 ²
SMAD 307. Interactive Design for Web I 3.00
SMAD 311. Feature Writing 3.00
SMAD 332. Print Communication Desi 3.00
SMAD 422. Multimedia Journalism 3.00

Footnote

² These courses satisfy concentration requirements when the topic is appropriate.

Choose two of the following Critical Analysis courses: 6 Credit Hours

SMAD 360L. British Media and Society 3.00
SMAD 372. Media History 3.00
SMAD 373. Media Analysis and Criticism 3.00
SMAD 398. Critical Studies in Media Arts and Design 3.00 ²
SMAD 470. New Media and Society 3.00
SMAD 472. Media and Politics 3.00 ³
or
SMAD 472L. Media and Politics 3.00 ³
SMAD 498. Senior Seminar in Media Arts and Design 3.00

Footnotes

² These courses satisfy concentration requirements when the topic is appropriate.
³ Students may receive SMAD credit for either SMAD 301 or SMAD 301L , and SMAD 472 or SMAD 472L , but not both.