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Apr 20, 2024
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]
Media Arts and Design, Creative Advertising Concentration, B.A.
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 Return to: Colleges
This professionally oriented concentration provides students with the knowledge and skills to create and manage advertising programs emphasizing new media. In addition to the theoretical concepts underlying advertising, students learn strategic creative writing, effective message design, and media production. Students also learn strategic planning, implementation and evaluation of new media technologies, and research and analysis of current trends and applications. The program reviews ethical and legal issues involved in the creative advertising process and the use of new media. Students planning careers in creative advertising should obtain a broad liberal arts education to better understand the characteristics that make the diversified communication process effective across various media and organizations.
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Degree and Major Requirements
A student must complete a minimum of 36 SMAD credits. In addition to courses in the School of Media Arts and Design , students must complete at least 78 non-SMAD credits.
Required Courses
- General Education 41 Credit Hours 1
- Foreign Language classes (intermediate level required) 0-14 Credit Hours 2
- Philosophy course (in addition to General Education courses) 3 Credit Hours
- University electives 26-40 Credit Hours
- Major requirements (listed below) 36 Credit Hours
Footnotes
1 The General Education program contains a set of requirements each student must fulfill. The number of credit hours necessary to fulfill these requirements may vary.
2 The foreign language requirement may be satisfied by successful completion of the second semester of the intermediate level of the student’s chosen language (typically 232) or by placing out of that language through the Department of Foreign Languages, Literatures and Cultures’ placement test.
Footnote
1 Students may receive SMAD credit for either SMAD 301 or SMAD 301L , but not both.
Choose one of the following programs: 24 Credit Hours
- Converged Media
- Creative Advertising
- Digital Video and Cinema
- Journalism
Concentration Requirements
Choose one of the following: 3 Credit Hours
Choose one of the following Applied Skills courses: 3 Credit Hours
Footnote
2 These courses satisfy concentration requirements when the topic is appropriate.
Choose two of the following Critical Analysis courses: 6 Credit Hours
Footnotes
2 These courses satisfy concentration requirements when the topic is appropriate.
3 Students may receive SMAD credit for either SMAD 301 or SMAD 301L , and SMAD 472 or SMAD 472L , but not both.
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Return to: Colleges
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