Dec 26, 2024  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

Media Arts and Design, Creative Advertising Concentration, B.A.

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This professionally oriented concentration provides students with the knowledge and skills to create and manage advertising programs emphasizing new media. In addition to the theoretical concepts underlying advertising, students learn strategic creative writing, effective message design, and media production. Students also learn strategic planning, implementation and evaluation of new media technologies, and research and analysis of current trends and applications. The program reviews ethical and legal issues involved in the creative advertising process and the use of new media. Students planning careers in creative advertising should obtain a broad liberal arts education to better understand the characteristics that make the diversified communication process effective across various media and organizations.

Degree and Major Requirements

A student must complete a minimum of 36 SMAD credits. In addition to courses in the School of Media Arts and Design , students must complete at least 78 non-SMAD credits.

Degree Requirements

Required Courses

  • General Education  41 Credit Hours 1
  • Foreign Language classes (intermediate level required) 0-14 Credit Hours 2
  • Philosophy course (in addition to General Education  courses) 3 Credit Hours
  • University electives 26-40 Credit Hours
  • Major requirements (listed below) 36 Credit Hours
Footnotes

1 The General Education  program contains a set of requirements each student must fulfill. The number of credit hours necessary to fulfill these requirements may vary.
2 The foreign language requirement may be satisfied by successful completion of the second semester of the intermediate level of the student’s chosen language (typically 232) or by placing out of that language through the Department of Foreign Languages, Literatures and Cultures’ placement test.

Total: 120 Credit Hours

Major Requirements

Core Requirements

Footnote

1 Students may receive SMAD credit for either SMAD 301  or SMAD 301L , but not both.

Choose one of the following programs: 24 Credit Hours
  • Converged Media
  • Creative Advertising
  • Digital Video and Cinema
  • Journalism
Total: 36 Credit Hours

Concentration Requirements

Course Requirements

Footnote

1 This course fulfills the College of Arts and Letters  writing-intensive requirement for the major.

Choose one of the following: 3 Credit Hours

Choose one of the following Applied Skills courses: 3 Credit Hours

Footnote

2 These courses satisfy concentration requirements when the topic is appropriate.

Choose two of the following Critical Analysis courses: 6 Credit Hours

Footnotes

2 These courses satisfy concentration requirements when the topic is appropriate.
3 Students may receive SMAD credit for either SMAD 301  or SMAD 301L , and SMAD 472  or SMAD 472L , but not both.

Total: 36 Credit Hours

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