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Dec 26, 2024
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing, Marketing Concentration, B.B.A.
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 Return to: Programs of Study
This concentration maximizes students’ opportunities to customize a degree that will prepare them for a preferred career path.
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Degree and Major Requirements
Marketing majors conform to the general structure of the B.B.A. degree program. The B.B.A. degree in marketing requires a minimum of 120 credit hours of undergraduate course work.
Required Courses
- General Education requirements 41 Credit Hours 1
- B.B.A. lower-level core courses 30 Credit Hours 2
- B.B.A. upper-level core courses 15 Credit Hours
- Marketing major requirements 27 Credit Hours
- Non-business electives 7 Credit Hours
Footnotes
1 The General Education program contains a set of requirements each student must fulfill. The number of credit hours necessary to fulfill these requirements may vary.
2 When B.B.A. lower-level core courses are used to meet General Education requirements (e.g., ECON 200 and MATH 205 ), the number of non-business elective hours a student must take to get 120 hours increases from 7 to 13.
Additional Information
Fifty percent of course work, or 60 credit hours, must be taken outside of the College of Business . In counting the 60 credit hours of nonbusiness courses, B.B.A. students may include all hours taken in general education (usually 41), up to a total of nine hours in economics and three hours of COB 191 or MATH 220 . The remaining hours to bring the total to 60 must be taken from any academic unit outside the College of Business . Students should carefully select these non-business electives to help them gain additional knowledge and expertise for their careers and personal lives.
Major Requirements
Students planning to major in marketing must complete the 30 hour, lower-division B.B.A. core requirements (see the College of Business section for the list of courses) prior to enrolling in upper-division B.B.A. core and marketing courses. Upper division courses normally begin in the first semester of the junior year. The lower-division core curriculum should be completed during the first two years of study along with most of the university General Education curriculum. Failing to complete all lower-division core requirements on time will delay enrollment in upper-division core and major courses. Two upper-division B.B.A. core courses are required: COB 300A , COB 300B , COB 300C , and COB 300D and COB 487 .
Marketing Curriculum
The marketing curriculum consists of 27 credit hours in marketing. The required courses equip students with knowledge and skills all marketers should have. Elective courses allow students to pursue areas of special interest and prepare for specific career tracks in marketing. Students will complete a concentration in one of the following:
- Marketing
- Professional sales
Required Courses
- Concentration and elective courses 6-12 Credit Hours 1
Footnote
1 The marketing information concentration requires completion of the computer information systems minor, which requires 15 credit hours beyond what is normally required to receive the marketing degree.
Core Courses 15 Credit Hours
Concentration Requirements
Required Courses
- Core Courses 15 Credit Hours
Choose four marketing electives: 12 Credit Hours
Recommended Schedule for Majors
Marketing majors should follow the course schedule below to complete the final two years of their program. It is possible to deviate from this program but care must be taken to ensure that all course prerequisites are met.
Second Semester
- Nonbusiness electives 6 Credit Hours
Choose two: 6 Credit Hours
Fourth year
COB 487 must be taken during a student’s fourth year; however, the course may be taken either semester.
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