Nov 21, 2024  
2024-2025 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Message from the President
  University Calendar
  About the University
  Admissions
  General Education: The Human Community
  Colleges
  Academic Departments
  Degree Requirements at James Madison University
  Programs of Study
  Course Descriptions
  Academic Policies and Procedures
  Student Services and Learning Resources
  Tuition and Fees
  Financial Aid, Scholarships and Student Employment
  University Faculty
  Publishing Statement
  Your Right to Know
  Non-Discrimination Statement
  Archived Catalogs
  Catalog PDFs
HELP
2024-2025 Undergraduate Catalog

MKTG 465. Customer Relationship Management


Credits 3.00 PeopleSoft Course ID 013485 Grading Basis GRD

This course focuses on customer relationship management (CRM), which views customers as assets of the firm and the goal is to create value for both customers and businesses. Students will gain experience using analytics and technology to make data-driven decisions that improve sales and marketing strategies. Prerequisite(s): MKTG 430 .