Jun 22, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

MKTG 465. Customer Relationship Management


Credits 3.00 PeopleSoft Course ID 013485 Grading Basis GRD

This course focuses on customer relationship management (CRM), which views customers as assets of the firm and the goal is to create value for both customers and businesses. Students will gain experience using analytics and technology to make data-driven decisions that improve sales and marketing strategies. Prerequisite(s): MKTG 430 .