Sep 25, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

SMAD 443. Creative Advertising Campaigns


Credits 3.00 PeopleSoft Course ID 013441 Grading Basis GRD

Study how to develop a creative advertising campaign across a range of traditional and new media. Examine the creative process including conceptualizing, brainstorming, idea generation, copywriting, and design layout. Emphasis on using creativity as a foundation to develop and sell the big idea. Focus on the stages of creative inspiration, concepts of the creative process and roles/functions of creative professionals in advertising, culminating in a creative advertising campaign. Prerequisite(s): SMAD 203  and SMAD 342 , or permission of instructor.