SMAD 342. Elements of Creative Advertising

Credits 3.00 PeopleSoft Course ID 013438 Grading Basis GRD

This course introduces fundamentals of advertising message design and content production for traditional and new media. It examines common questions associated with producing content (i.e., functions and basics of design for print, broadcast and online venues). Students will focus on characteristics of effective messages across media and developing professional production skills to produce diverse creative pieces. The course emphasizes ethical and legal issues.

Prerequisite(s): SMAD 201 , SMAD 202 , SMAD 203 , SMAD 204 , SMAD 242 , and SMAD 252 ; or permission of instructor. Corequisite(s): SMAD 203 .