Mar 28, 2024  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

SCOM 461. Public Relations Campaigns


3.00
The capstone course for the public relations program of study. Students further their theoretical understanding and practical skills in the processes of research, planning, communication/action, and evaluation by conducting campaigns for specific organizations. Prerequisites: SCOM 362 , one advanced public relations tech(SCOM 361  or SCOM 367 ), one advanced research method (SCOM 381 , SCOM 383 , SCOM 385 , SCOM 386 , or SCOM 388 ), and one public relations context (SCOM 363 , SCOM 365 , SCOM 369 , or SCOM 460 ).