Sep 26, 2022  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

SCOM 341. Persuasion

The study of oral communication as a determinant of attitudinal and behavioral change. Emphasis on the various kinds of artistic and nonartistic proofs as they apply to human motivation. Consideration of the application of behavioral research findings to persuasion. SCOM 240  and SCOM 280  are the prerequisites. Fully Admitted SCOM Majors Only.