SMAD 241. Introduction to Corporate Communication

3.00
Introduction to the study and practice of corporate communication. Students will explore the functions of a corporate communication department, the strategic planning process, and the various forms and techniques used in corporate media writing. Exercises in print, broadcast, and interactive media writing will allow students to apply material in real and simulated situations and produce examples for portfolios. Fulfills the College or Arts and Letters writing-intensive requirement. Prerequisite: Admission to the SMAD major or permission of the instructor