HM 414. Beverage Management and Marketing

3.00
The course is designed to enhance knowledge in the identification and evaluation of beverages typically served in hospitality establishments. Special attention is given to alcoholic and non-alcoholic beverages with regard to price/quality relationships; channels of distribution and marketing; trends and current issues faced by the industry; and service ethics. Prerequisite: 21 years old or older, declared HM major and HM 402