Feb 27, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog

Hospitality Management, B.S.


Program Information


David Shonk, Interim Director
Phone: (540) 568-6585
Emailshonkdj@jmu.edu
Location: Godwin Hall, Room 359
Websitehttp://www.jmu.edu/hartschool

Professor
R. Foucar-Szocki

Associate Professor
G. Hornsby, T. Kim

Assistant Professors
P. Li

Lecturers
M. Baltazar, D. Fickes, J. Girard, T. Lind, B. Swartz

Mission

The Hart School of Hospitality Management at James Madison University prepares students to be world class business leaders in the fast-paced, ever-changing and diverse hospitality industry. Students engage in transformational education as part of an extensive curriculum focused on high quality, student-centered educational experiences by participating in practical, applied, and experiential learning opportunities.

Goals

  • To expose students to a rigorous academic and experiential learning program, including national certifications, two internships and over 1,000 hours of professional work experience prior to graduation.
  • To provide an intimate educational setting of small classes, team learning experiences and meaningful personal contacts with faculty and industry professionals.
  • To promote the use and development of technology, critical thinking, innovation and communication skills in hospitality leadership.
  • To ensure that all HM students have a meaningful choice of job opportunities upon graduation.
  • To build a set of leadership skills while providing students exceptional financial acumen.
  • To maintain a faculty of knowledgeable and respected industry professionals, dedicated to continuous improvement via internships, authorship, industry contacts and participation at national and international industry conferences.

Career Opportunities: Readiness for the 21st Century and Beyond

For almost 50 years, the hallmark of the hospitality program at JMU’s Hart School is its belief in creating a LEARN BY DOING environment that provides the foundational understanding of business principles and puts a services spin on it. This formula has led to thousands of sucessful leaders in the hospitality profession and related leadership positions globally.  

Technology and artificial intelligence continue to evolve, and the Hart School Difference provides students with the necessary skills to compete and excel in this new world. The spirit of innovation, leadership, collaboration, ethical reasoning and communication are interwoven in all coursework. 

Each Fall and Spring, over 50 employers come to campus for the Hart School Internship and Career Fair. These employers’ goal is simple, to hire as many JMU HM majors as possible for internships and full-time job employment. More details at   https://www.jmu.edu/hartschool/caps/career-fairs/spring/index.shtml 

Dukes helping Dukes is our philosophy of networking. Our alumni stay connected, want to hire fellow JMU Dukes, and together are making a. difference around the world. 

Finally, there are no guarantees, but rest assured that by being a hospitality management major in the Hart School, students will be taught by exceptional educators who care about their success both in and out of the classroom. Upon graduation, students will have a set of TRANSFERABLE skills that readies them for the challenges of the 21st century and beyond. Students will not only be prepared to join the workforce but to be leaders in the changing world of hospitality leadership and related services business. 

Co-curricular Activities and Organizations

  • Professional Convention Management Association (PCMA) is a student organization that provides both educational and social programs to the hospitality management major. This group plans and coordinates an annual trip to the PCMA Annual Convention.
  • The National Society of Minorities in Hospitality (NSMH) is a student organization that explores the issues, challenges and opportunities for minorities in mega-industry. It participates in both regional and national conventions in association with industry leaders.
  • The James Madison University Student Chapter of Club Managers Association of America (JMU CMAA) is instrumental in exposing students to the profession of club management and its many career opportunities.
  • Eta Sigma Delta (ESD) is an honor society recognizing hospitality and tourism students for outstanding academic achievement, meritorious service and demonstrated professionalism.
  • Hospitality Sales & Marketing Association International (HSMAI) is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry.

Degree and Major Requirements


The B. S. degree in Hospitality Management (HM) requires a minimum of 120 credit hours of undergraduate course work. All HM majors must complete either the general business minor or the Entrepreneurship minor for hospitality management, HM core and HM elective courses.

Degree Requirements Credit Hours
General Education 1 41
Quantitative Requirement (in addition to General Education) 3
Scientific Literacy requirement (in addition to General Education) 3-4
Hospitality Management: Required Core Courses 42
Hospitality Management: Elective Courses 9
General Business Minor or Entrepreneurship Minor 2, 3 18
University Electives 

Total

3-4

120

Footnotes


1 The General Education  program contains a set of requirements each student must fulfill. Some credits may be fulfilled by courses required within the major.
2 Successful completion of these courses with a 2.0 GPA will qualify the student for a general business minor; however, it is the responsibility of the student to complete the necessary paperwork in the College of Business  to apply for the minor.
3 The 18 credit hour minors contain 6 credit hours which are fulfilled in the major core requirements (ACTG 244 , MKTG 380 ).

Major Requirements Total: 42 Credit Hours


Footnote


1 ACTG 244  and MKTG 380  require junior standing.

General Business Minor


Students in hospitality management must declare the business minor for hospitality management through the College of Business .

Total: 18 Credit Hours


Footnote


1 Successful completion of COB 242  will substitute for ACTG 244 .
2 ACTG 244  and MKTG 380  are part of the required core for the HM Major.

Entrepreneurship Minor


Students in hospitality management must declare the entrepreneurship minor for hospitality management through the College of Business.

Total: 18 Credit Hours


Footnotes


Successful completion of COB 242  will substitute for ACTG 244 .
2 ACTG 244  and MKTG 380  are part of the required core for the HM Major. 

Recommended Schedule for Majors


Total: 30 Credit Hours


Total: 30 Credit Hours


Total: 30 Credit Hours


Fourth Year


Total: 30 Credit Hours


Program Total: 120 Credit Hours