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Nov 22, 2024
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]
Communication and Advocacy, Strategic Communication Concentration, M.A.
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Required Courses
Introduction to the Program: 3 Credit Hours
Theory and Applied Contexts: 3 Credit Hours
Choose two of the following: 6 Credit Hours
Research Methods and Tools
Choose two of the following: 6 Credit Hours
Choose one of the following concentrations: 9 Credit Hours
- Health Communication
- Environmental Communication
- Strategic Communication
Elective: 3-9 Credit Hours
Select an elective course(s) from core courses, another concentration or from another program that assists in the development of the student’s professional goals. Courses cannot fulfill more than one requirement. The number of electives is dependent on the choice of completion requirement.
Choose one of the following 0-6 Credit Hours
Concentration Requirements
Graduate students interested in specializing in strategic communication will complete course work focused on the research-driven, analytical approach utilized by contemporary advocates used to address communication challenges and opportunities in the public and private sector.
Students with a concentration in strategic communication will be prepared to work in a variety of corporate, governmental and nonprofit settings constructing and evaluating communication campaigns, facilitating organizational and group decision making, engaging effectively with interested stakeholders, and educating and motivating diverse audiences.
Required Courses
Choose three of the following: 9 Credit Hours
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