Apr 18, 2024

2019-2020 Undergraduate Catalog

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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

International Business, Marketing Concentration, B.B.A.

Concentration Requirements

Fourth Year

BLAW 497. Legal Aspects of International Business 3.00 ^1,2
IB 480. International Business Theory and Policy 3.00 ^1,3
MGT 340. International Management 3.00 ¹
MKTG 460. Global Marketing 3.00 ¹
International Business approved elective 3.00 ¹
COB 487. Strategic Management 3.00
Foreign language (330) business course 3.00 ¹
Foreign language (375) business and society 3.00 ¹

Choose two of the following: 6 Credit Hours

MKTG 384. Integrated Marketing Communications 3.00
MKTG 385. Consumer Behavior 3.00
MKTG 430. Professional Selling 3.00
MKTG 470. Strategic Internet Marketing 3.00 ⁴
MKTG 482. Marketing Analytics 3.00

Total: 30 Credit Hours

Footnotes

¹ International business major requirement.
² Offered fall semester only.
³ Offered spring semester only.
⁴MKTG 384 is a prerequisite for MKTG 470 .