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JAMES MADISON UNIVERSITY
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This concentration prepares students for careers in sales that focus on business customers and, in most cases, on the selling of relatively large ticket items.
Courses in this concentration build on the content of MKTG 430 . Students should complete this course as soon as possible after completing COB 300.
COB 487 must be taken during a student’s fourth year; however, the course may be taken either semester.