Marketing, Professional Sales Concentration, B.B.A.

Professional Sales Concentration Requirements

This concentration prepares students for careers in sales that focus on business customers and, in most cases, on the selling of relatively large ticket items.

Courses in this concentration build on the content of MKTG 430 . Students should complete this course as soon as possible after completing COB 300.

Required Courses

Core Courses 15 Credit Hours
MKTG 466. Advanced Professional Selling 3.00
MKTG 465. CRM Technology for Sales Professionals 3.00
Additional MKTG courses 6 Credit Hours

Total: 27 Credit Hours

Recommended Schedule for Marketing, Professional Sales Concentration B.B.A.

Third Year

First Semester

COB 300A. Integrative Business: Management 3.00
COB 300B. Integrative Business: Finance 3.00
COB 300C. Integrative Business: Operations 3.00
COB 300D. Integrative Business: Marketing 3.00

Total: 12 Credit Hours

Second Semester

Nonbusiness electives 6 Credit Hours

Choose two: 6 Credit Hours

MKTG 384. Integrated Marketing Communications 3.00
MKTG 385. Consumer Behavior 3.00
MKTG 430. Professional Selling 3.00

Total: 12 Credit Hours

Fourth Year

COB 487 must be taken during a student’s fourth year; however, the course may be taken either semester.

First Semester

MKTG 482. Marketing Analytics 3.00
Required marketing courses not completed junior year 3 Credit Hours
MKTG 455. Sales Leadership 3.00
or
MKTG 465. CRM Technology for Sales Professionals 3.00
Marketing elective 3 Credit Hours

Nonbusiness elective 3 Credit Hours
or
COB 487. Strategic Management 3.00

Total: 15 Credit Hours

Second Semester

COB 487. Strategic Management 3.00
or
Nonbusiness elective 3.00
MKTG 485. Marketing Management 3.00
MKTG 455. Sales Leadership 3.00
or
MKTG 466. Advanced Professional Selling 3.00
Marketing elective 3 Credit Hours