May 25, 2026  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog

SCOM 341. Persuasion


Credits 3.00 PeopleSoft Course ID 006186 Grading Basis GRD

The study of oral communication as a determinant of attitudinal and behavioral change. Emphasis on the various kinds of artistic and nonartistic proofs as they apply to human motivation. Consideration of the application of behavioral research findings to persuasion. Prerequisite(s): SCOM 240 .