MKTG 380. Principles of Marketing

Credits 3.00 PeopleSoft Course ID 003802 Grading Basis GRD

As a discipline that focuses on creating, communicating and delivering value for the consumer, marketing is essential for the success of both for-profit and nonprofit organizations and individual ideas. Students learn the key elements of marketing such as developing and distributing products, branding, pricing, and designing promotions. Students then use their understanding of the key concepts and tools to solve real-world marketing problems. Prerequisite(s): Junior standing.