May 30, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 388. Omnichannel Retailing


Credits 3.00 PeopleSoft Course ID 008536 Grading Basis GRD

This course examines retailing from an omnichannel approach that includes both online and offline strategies and tools. Strategies to create an integrated, cohesive approach that allows consumers to move between channels seamlessly will be evaluated. Prerequisite(s): COB 300 or permission of the academic unit head.