MKTG 460. Global Marketing

Credits 3.00 PeopleSoft Course ID 008455 Grading Basis GRD

Examines marketing in international environments, including foreign entry, local marketing in individual countries and global or standardized marketing across many countries. Emphasis is placed on cultural, economic and strategic variables in deciding how to enter and compete in various markets. Prerequisite(s): COB 300 or permission of the academic unit head.