May 31, 2024  
2023-2024 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Message from the President
  University Calendar
  About the University
  Admissions
  General Education: The Human Community
  Colleges
  Academic Departments
  Degree Requirements at James Madison University
  Programs of Study
  Course Descriptions
  Academic Policies and Procedures
  Student Services and Learning Resources
  Tuition and Fees
  Financial Aid, Scholarships and Student Employment
  University Faculty
  Publishing Statement
  Your Right to Know
  Non-Discrimination Statement
  Archived Catalogs
HELP
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 480. Product Development and Management


Credits 3.00 PeopleSoft Course ID 007455 Grading Basis GRD

The process of developing new products will be developed and explored. The marketing tasks which are unique to this operation will be investigated. An understanding of the marketing management of products throughout their life cycles will complete the course. Prerequisite(s): COB 300 or permission of the academic unit head.