May 19, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 450. Business Marketing


Credits 3.00 PeopleSoft Course ID 006626 Grading Basis GRD

An analysis of the policies and procedures in marketing to business buyers. The course provides emphasis on special problems connected with the segmentation and target marketing, purchase, distribution, promotion, and development of business­-to­-business goods and services. Prerequisite(s): COB 300 or permission of the academic unit head.