MKTG 470. Strategic Internet Marketing

Credits 3.00 PeopleSoft Course ID 005990 Grading Basis GRD

Studies the culture and demographics of the Internet and examines online business strategies. Students will learn the hardware and software tools necessary for Internet commerce, identify appropriate target segments, develop product opportunities, price structures and distribution channels over the Internet and execute marketing strategy in computer-mediated environments. Prerequisite(s): COB 300 and MKTG 384 or permission of the academic unit head.