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May 05, 2024
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2023-2024 Undergraduate Catalog
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SCOM 460. Public Relations Management Credits 3.00 PeopleSoft Course ID 008606 Grading Basis GRD
Intensive study and research of advanced communication management skills, theory and principles using case and field studies. Special attention to systematic and ethical management of communication and action affecting an organization’s internal and external publics. Prerequisite(s): SCOM 260 .
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