Mar 28, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 410. Social Media Marketing

Credits 3.00 PeopleSoft Course ID 014043

The class covers the foundations of social media including the predominantly used social media platforms, when and how to use each effectively, and a glimpse into the social psychology behind interactions within and across social media platforms.  Prerequisite: MKTG 384 .