May 09, 2025  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 385. Consumer Behavior

Credits 3.00 PeopleSoft Course ID 001769

Deals with the behavioral science concepts of individual and group behavior of consumers. Stresses the application of buyer behavior research to marketing management. Prerequisite: COB 300 or permission of the academic unit head.