May 04, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

SCOM 460. Public Relations Management

Credits 3.00 PeopleSoft Course ID 008606

Intensive study and research of advanced communication management skills, theory and principles using case and field studies. Special attention to systematic and ethical management of communication and action affecting an organization’s internal and external publics. Prerequisite: SCOM 260 .