May 04, 2024  
2020-2021 Graduate Catalog 
    
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

SCOM 610. Strategic Communication

3.00

Crosslisted with: No

An advanced seminar focusing on persuasion theory and communication methodology relevant to strategic communication in diverse cultural settings. Emphasis upon message analysis in cross-cultural contexts at various communication levels including interpersonal, small group, organizational, and public. Consideration of communication strategies and tactics embedded in adversarial belief systems. This seminar will use lecture-discussion, case studies, guest speakers, and team projects.