Oct 06, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

SMAD 357. Youth, Communication and Culture

3.00
Crosslisted with SCOM 357  

Grounded in the cultural communication perspective, the course examines the relationship among communication, youth and popular culture. Defining youth as children, tweens, teens and college-aged young people, this course focuses on communication issues such as how youth are represented in various forms of popular culture; how they are defined by corporate discourse; how young people make sense of popular culture artifacts; and how they become cultural communicators as well as consumers. Prerequisite: Admission to the SMAD major.