Jul 06, 2025  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

SMAD 357. Youth, Communication and Culture

3.00
Crosslisted: SCOM 357  

Grounded in the cultural communication perspective, the course examines the relationship among communication, youth and popular culture. Defining youth as children, tweens, teens and college-aged young people, this course focuses on communication issues such as how youth are represented in various forms of popular culture; how they are defined by corporate discourse; how young people make sense of popular culture artifacts; and how they become cultural communicators as well as consumers. Prerequisite: Admission to the SMAD major.