Nov 28, 2024  
2018-2019 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Message from the President
  University Calendar
  About the University
  Admissions
  General Education: The Human Community
  Degrees Offered
  Colleges
  Academic Departments
  Programs of Study
  Course Descriptions
  Academic Policies and Procedures
  Student Services and Learning Resources
  University and Post-Graduate Resources
  Tuition and Fees
  Financial Aid, Scholarships and Student Employment
  University Faculty
  Publishing Statement
  Your Right To Know
  Discrimination and Harassment
HELP
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 470. Strategic Internet Marketing

3.00
Studies the culture and demographics of the Internet and examines online business strategies. Students will learn the hardware and software tools necessary for Internet commerce, identify appropriate target segments, develop product opportunities, price structures and distribution channels over the Internet and execute marketing strategy in computer-mediated environments. Prerequisite: COB 300 and MKTG 384  or permission of the academic unit head.