Nov 27, 2022  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 380. Principles of Marketing

Deals with fundamentals involved in the marketing process; concerned with the functions, institutions and channels used to distribute goods and services from producer to consumer. Prerequisite: Junior standing and a cumulative 2.0 grade point average in all courses taken at JMU.