Jan 14, 2025  
2018-2019 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Message from the President
  University Calendar
  About the University
  Admissions
  General Education: The Human Community
  Degrees Offered
  Colleges
  Academic Departments
  Programs of Study
  Course Descriptions
  Academic Policies and Procedures
  Student Services and Learning Resources
  University and Post-Graduate Resources
  Tuition and Fees
  Financial Aid, Scholarships and Student Employment
  University Faculty
  Publishing Statement
  Your Right To Know
  Discrimination and Harassment
HELP
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 380. Principles of Marketing

3.00
Deals with fundamentals involved in the marketing process; concerned with the functions, institutions and channels used to distribute goods and services from producer to consumer. Prerequisite: Junior standing and a cumulative 2.0 grade point average in all courses taken at JMU.