Sep 22, 2019  
2018-19 Undergraduate Catalog 
2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

KIN 435. Marketing and Sales

This course will examine how promotional activities and sales efforts are closely intertwined and impact upon the success or failure of the sport and leisure industry. Particular emphasis will be placed on ticket sales and sport sponsorship. Prerequisite: SRM 335  and MKTG 380