Jul 18, 2019  
2018-19 Undergraduate Catalog 
    
2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 380. Principles of Marketing


3.00
Deals with fundamentals involved in the marketing process; concerned with the functions, institutions and channels used to distribute goods and services from producer to consumer. Prerequisite: Junior standing and a cumulative 2.0 grade point average in all courses taken at JMU.