Coordinator: David Hardy
Phone: (540) 568-6833
Email: hardydl@jmu.edu
Program Description
The Bachelor of Fine Arts degree in Art with a major in graphic design is rooted in fundamental design principles, research and applications, while addressing current and emerging technologies through digital practice. The study of the historical and cultural context of the field broadens students' knowledge and nurtures their creativity.
Program objectives for the graphic design student are:
- Articulate ideas and understand the fundamental elements and principles of graphic design while using correct terminology pertinent to the field.
- Demonstrate a working knowledge of artistic methods, craft and formal structure as vehicles to enhance a solutions communicative value.
- Demonstrate proficiency in both traditional and digital ways of making.
- Develop diverse problem-solving methodologies that combine theory, research, analytical skills and conceptualization to create effective graphic design solutions.
- Develop a professional graphic design portfolio reflective of one's knowledge and abilities that encompasses the contemporary design market.
The graphic design program objectives are enhanced by frequent field trips to design-related events, studio visits, guest speakers and vetted internship opportunities which provide students with exposure to top-notch professionals in the field. On campus, students can get involved in student clubs and organizations, such as student chapters of AIGA: The Professional Association for Design. There are opportunities to engage with visiting designers and exhibitions through the Duke Hall Gallery of Fine Art as well as collaborate with faculty and peers for shows at JMU galleries. Graphic design majors also have many opportunities to gain professional experience working for a variety of JMU offices and organizations.
Admission Requirements
Architectural Design, Art Studio, Graphic Design and Industrial Design Majors
All prospective freshmen, transfer and change of major students intending to major in architectural design, graphic design or studio art must meet JMU admission requirements as stated in the Undergraduate Catalog. In addition to meeting JMU admission requirements, all students seeking the BFA with a major in architectural design, art studio or graphic design, or the BS with a major in industrial design are required to submit a portfolio to the school's SlideRoom account. The submission of a portfolio is optional for students seeking the BA and BS with a major in art studio. All students, regardless of degree type, who wish to be considered for a scholarship must submit a portfolio to SlideRoom. The submission of a portfolio is seen as evidence of a student's interest and potential for future success in art. The deadline for submitting portfolios to SADAH's SlideRoom site can be found on the School's Portfolio page.
Transfer and Change of Major Students
Transfer and change of major students seeking the BFA with a major in architectural design, art studio, or graphic design or the BS with a major in industrial design are required to submit a portfolio and also need to upload unofficial transcripts and a statement of intent to the school's SlideRoom account that explains their educational and artistic goals, articulating the reasons for choosing this area of study.
On-Campus Portfolio Feedback Days and Scholarships
All students who would like to be considered for scholarships are required to attend one of the on-campus or virtual portfolio feedback days. Students will show their original art and participate in a faculty interview. If time-based media examples (video and animation) are included, students will need to bring their own digital device for presentation purposes. Refer to the SADAH website for the dates of the upcoming portfolio feedback days and for additional portfolio requirements. All scholarship awards are based on merit and vary in amount. Tours of facilities and program information sessions will take place at on-campus events.
Off-Campus Portfolio Feedback Days
The SADAH also offers students the opportunity for faculty critiques on their portfolio, prior to their digital submission and before an on-campus or virtual portfolio scholarship interview. The off-campus portfolio feedback events provide an opportunity for students to meet SADAH's faculty. All prospective first-year, transfer and change of major students are strongly encouraged to attend a portfolio feedback day, on or off campus, prior to submitting their portfolio.
Graphic Design
Students seeking official acceptance into the graphic design major must enroll in GRPH 208 and submit a portfolio representing work completed in GRPH 101, GRPH 200 and GRPH 206. Students not admitted may reapply the following semester.
Admission to the graphic design major is selective and competitive for a limited number of reserved seats in upper-division (300-400 level) graphic design courses. Declaration of graphic design as a major and completion of lower-division (100-200) prerequisite ART and GRPH courses does not guarantee admission into the program. Admission to upper-division GRPH courses is based on completion of all prerequisite GRPH courses and merit as determined by a faculty review of portfolios submitted in satisfaction of GRPH 208.
GRPH 208 is a 0 credit, pass/fail course that functions as a prerequisite to enrollment in all 300-400 level graphic design courses. Students should enroll in GRPH 208 during the semester following completion of lower-level GRPH courses, or concurrently with GRPH 206. GRPH 208 portfolios are reviewed each semester. Students enrolled in GRPH 208 will be emailed at the beginning of the semester and will be informed of the exact time and location of the GRPH 208 portfolio review.
Any art major may take lower-level GRPH courses, but is restricted from taking any 300-400 level graphic design course until GRPH 208 has been taken and passed.
Accepted students who receive a passing grade for GRPH 208 will be able to register for upper-division courses GRPH for the following semester and are required to furnish a Macintosh laptop computer and acquire an Adobe Creative Cloud subscription. Purchase recommendations can be found at the Bookstore's website.
Students not accepted will have one opportunity to reapply in the following semester or may choose to continue in another major within the School of Art, Design and Art History.
SADAH Computer Requirements for Graphic Design
SADAH's programs require all students to have a laptop computer equipped with and capable of running any necessary software. SADAH considers a laptop an essential tool for total participation in classes and content.
SADAH faculty determine the hardware and software requirements annually to ensure students purchase the most up-to-date technology conducive to participating in the curriculum.
For all hardware and software requirements, please see the department's website.
Degree Requirements
Degree and Major Requirements
| Degree Requirements |
Credit Hours |
| General Education 1 |
41 |
| Major requirements |
78 |
| University electives |
1 |
| Total |
120 |
Major Requirements
This major requires 78 credit hours in art, art history and art-related courses; 36 are graphic design required and elective courses.
Course List
| Code |
Title |
Credits |
| FDS 102 | Color and Composition | 3 |
| FDS 104 | Observational Drawing | 3 |
| FDS 106 | Form and Space | 3 |
| FDS 108 | Expressive and Expanded Drawing | 3 |
| ARTH 205 | Survey of World Art I: Prehistoric to Renaissance [C2VPA] | 3 |
| ARTH 206 | Survey of World Art II: Renaissance to Modern [C2VPA] | 3 |
| 18 |
| 9 |
| Introductory Ceramics: Potter's Wheel | |
| Introductory Ceramics |
| Introduction to Fiber Arts: Structures | |
| Introductory Metals | |
| Introductory Painting | |
| Introductory Black and White Darkroom Photography | |
| Printmaking: Screenprint | |
| Printmaking: Relief and Intaglio |
| Printmaking: Lithography |
| Introductory Book Arts: Materials and Structures | |
| Introductory Sculpture: Idea Material Process | |
| 9 |
| ARTH 303 | History of Design | 3 |
| GRPH 101 | Digital Media Design I | 3 |
| GRPH 200 | Image Making | 3 |
| GRPH 201 | Digital Media Design II | 3 |
| GRPH 206 | Typography I | 3 |
| GRPH 208 | Portfolio Review | 0 |
| GRPH 306 | Typography II | 3 |
| GRPH 312 | Web Design | 3 |
| GRPH 313 | Interactive Media | 3 |
| GRPH 408 | Brand Identity | 3 |
| GRPH 410 | Graphic Design Portfolio | 3 |
| GRPH 492 | Topics in Graphic Design | 3 |
| 33 |
| 6 |
| Illustration | |
| Digital Media Design III | |
| Package Design | |
| Letterpress | |
| Intermediate Book Arts: Concept, Content, Form | |
| Wayfinding, Signage, Exhibit Design | |
| Independent Study in Graphic Design | |
| Topics in Graphic Design | |
| Internship in Graphic Design 1 | |
| 6 |
| 2 | 9 |
| 3 | 3 |
| 12 |
| Total Credits | 78 |
