Apr 21, 2024  
2023-2024 Graduate Catalog 
2023-2024 Graduate Catalog

Communication and Advocacy, Strategic Communication Concentration, M.A.

Communication and Advocacy Required Courses

Introduction to the Program: 3 Credit Hours

Theory and Applied Contexts: 3 Credit Hours

Research Methods and Tools


Choose one of the following concentrations: 9 Credit Hours

  • Health Communication
  • Environmental Communication
  • Strategic Communication

Elective Requirement

Elective: 3-9 Credit Hours

Select an elective course(s) from core courses, another concentration or from another program that assists in the development of the student’s professional goals. Courses cannot fulfill more than one requirement. The number of electives is dependent on the choice of completion requirement.

Completion Requirements

Choose one of the following 0-6 Credit Hours

Concentration Requirements

As part of their requirements for an M.A. degree in Communication and Advocacy, students will select a concentrated area of study: Health Communication, Environmental Communication or Strategic Communication. In each concentration, research, theory and practical application are combined to help students develop and refine knowledge and skills essential to becoming effective communication advocates, research investigators and communication research consumers.

Graduate students interested in specializing in strategic communication will complete course work focused on the research-driven, analytical approach utilized by contemporary advocates used to address communication challenges and opportunities in the public and private sector. Students with a concentration in strategic communication will be prepared to work in a variety of corporate, governmental and nonprofit settings constructing and evaluating communication campaigns, facilitating organizational and group decision making, engaging effectively with interested stakeholders, and educating and motivating diverse audiences.